A mating call to get the attention of nearby women. Usually used for meeting new women, to approach via a date, or to just perform sexual intercourse with later on the night. Used in clubs, on streets of a city, a party or any other public or secluded place. Originally coined by Nobel Prize winner and tween sensation Cody Simpson from his song titled said term ("iYiYi"). After the song became a global hit, the term became used more often and became used as slang.
Boy 2 gets a text saying "143 ;)"
Boy 1: "New flavor of the week?"
Boy 2: "You don't even know man."
Boy 1: "Haha. No but really, who is it?"
Boy 2: "It's your mom. Let's go!"
Man: "Sup ladies"
Currently being reviewed by adminz at UrbanDictionary for approval.